The Seller’s Journey: How to Sell Your Business
Free webinar for business owners
Tuesday, 12/16 · 12:00 PM CT · Live on Zoom
Selling a business is a once-in-a-lifetime event for most owners and the process is more involved than simply “finding a buyer.” From valuation and preparation to due diligence and closing, there’s a clear path to follow (and costly pitfalls to avoid).
Join us for a practical, no-hype walk-through of The Seller’s Journey: the six stages most successful business sales follow. You’ll leave with a clear roadmap for selling in 2026 or beyond, even if you’re not ready to put your business on the market yet.
Who This Webinar Is For
This session is designed for:
Owners who are thinking about selling in the next 1–5 years
Partners and spouses who want to understand “what actually happens” in a sale
Owners who might sell in 2026 and want to get ready
Advisors who support business owners (CPAs, bankers, attorneys, wealth advisors)
If you’ve ever thought, “I know I should plan my exit, I just don’t know where to start,” this is for you.
What You’ll Learn
During this one-hour session, we’ll walk through the six stages of The Seller’s Journey and what they mean for you as an owner:
1. Discovery & Evaluation
What brokers look for in your financials, operations, and market position
How realistic valuations are built (and why “rules of thumb” can mislead you)
How to think about timing, price expectations, and confidentiality
2. Preparation & Positioning
The items buyers look at first—and what you can start cleaning up now
What goes into a strong Confidential Information Memorandum (CIM)
How your asking price is set based on both valuation and market trends
3. Marketing & Buyer Screening
How your business is marketed confidentially
How buyers are screened for financial capability and fit
What information you share and when
4. Negotiation & Offer Management
What a typical offer looks like (price, terms, structure, contingencies)
How counteroffers work
How timelines and expectations are managed through this stage
5. Due Diligence & Closing Preparation
What documents buyers, banks, and advisors will ask for
How to avoid common “deal killers” in diligence
What a closing checklist includes and how your team works together
6. Closing & Transition
What happens at closing and how funds are distributed
How ownership, contracts, and relationships are handed off
How to plan for your own transition so you and the buyer are set up for success
You’ll also hear examples of real-world issues that come up at each stage and how to prepare for them before they become problems.
The webinar starts in:
About Your Presenter
Jennifer Smith Broeckling
Business Broker & M&A Advisor, Murphy Business Sales
Jennifer combines deep financial expertise with a highly relational approach to guiding business owners through the sale process. She’s known for making complex deals understandable, keeping all parties focused on practical solutions, and balancing the mechanics of a transaction with the people and relationships that drive value.
Jennifer holds a bachelor’s degree in finance, an MBA, and graduate banking degrees from Vanderbilt and LSU, is a Board-Certified Intermediary (BCI) and Certified Merger & Acquisition Intermediary (CMAI), and has been recognized multiple times as a multi-million dollar producer. She lives in Cape Girardeau, Missouri with her husband and three kids and works with clients nationwide.
You can learn more about how we set buyer and sellers up for success by viewing our full website here.